Artikel i ØBronz

Dec 15, 2013

Ø BRONX – A free publication dedicated exclusively to Østerbro

At the corner of Østerbrogade and Ålborggade you can discover Second – which is a 2nd Hand luxury shop that specialises in brand such as Alexander Wang, Chanel, Helmut Lang, Isabel Marant and Marc Jacobs, just to name a few.

Second has become a real popular gem along the years wiht the local female Fashionista militia on Østerbro. The traded goods here are always of a surprising high standard. Sometimes never even used. It´s incredible how many women have brand spanking new misfits lying around in their wardrobes. So Second specializes in a group of brands that are preferably no more than a groupe of seasons old.

The designer Nicholai Wiig Hensen once said that great design is when the product can be recirculated from a first too several owners and never be left unattended. Well check out the statement for yourself on page xx. Yes, you can buy a truck load of cheap clothing brands new or instead you can cross down to this cool recycle basement shop. But give it a thought. For the gents who don´t quite get it, let´s get it, into the car terminology – if you ask me what I would prefer, a brand new Suzuki Swift or a slightly used Mini Cooper you know the answer, it´s not that hard because style does matters and money still makes a difference to more than a few.

Go discover yourself!

Dec 2013 – 02 udgave